Google Posts GBP Malaysia: How to Use Them and How Often You Should Post

Google Posts is one of the most powerful features in Google Business Profile (GBP) — yet it is also one of the most frequently overlooked features by small business owners in Malaysia. If your GBP profile has no recent posts, local customers searching for your business might assume you are no longer active or are unprofessional.

This step-by-step guide will teach you how to use Google Posts correctly, the optimum posting frequency, and how to ensure your GBP profile always looks active and relevant to local customers.

What You Will Need

Before you get started, make sure you have the following:

An active Google Account
Full access to your Google Business Profile (a claimed and verified profile)
High-quality images with a minimum size of 720 x 540 pixels (JPG or PNG format)
Content text that is concise and relevant to your business
A URL link (optional) for your call-to-action button

⏱ Time Required: 10–20 minutes to create one Google Post

📊 Difficulty Level: Easy (Suitable for beginners)

Why Do Google Posts Matter for Your Business?

Based on the latest audit data from GBPAuditLab (13 audits over the past 90 days), the average GBP audit score for Malaysian businesses is only 71.2/100. This means there is a lot of room for improvement — and Google Posts is one of the fastest ways to boost that score.

Businesses that regularly use Google Posts enjoy the following benefits:

Increased visibility in Google local search
Demonstrates business activity to new customers
Showcases promotions, events, and the latest products directly on the search results page
Improves click-through rate (CTR) to your website or store

Step 1: Log In to Your Google Business Profile

Access your GBP account through the correct pathway to begin the posting process.

Open your web browser and go to business.google.com
Log in using the Google account linked to your business GBP
Select your business name if you manage more than one profile

[Image: Google Business Profile dashboard screen showing a list of businesses that can be selected, displaying the business name, address, and profile status "Verified" with a green tick]

💡 Important Tip: Make sure you log in with the same Google account used when registering your GBP. If you are unable to access your profile, this may mean your profile has not been claimed or access rights have not been granted to your account.

Step 2: Navigate to the "Posts" Section

Find and access the Posts section in your GBP dashboard.

From the main dashboard, look at the navigation menu on the left side
Click on "Posts" (depending on your account language settings)
You will be taken to the Posts page where all previous posts are displayed

[Image: Google Business Profile left-side navigation menu with options such as "Home", "Posts", "Info", "Reviews" — the "Posts" option is highlighted in blue]

Alternative: You can also search for your business name directly in Google Search, then click on the management panel that appears at the top of the search results.

Step 3: Choose the Right Type of Google Post

Determine which type of post is most relevant to the message you want to convey to your customers.

Google offers four main types of Google Posts:

a) What's New

Use this type to share general news, business updates, blog articles, or any latest information about your business. This is the most flexible type of post.

Active period: 7 days
Suitable for: Weekly updates, articles, general announcements

b) Event

Use this type when you are organising or participating in an event. You will need to set a start date and an end date.

Active period: Until the event end date
Suitable for: Festive sales, workshops, opening ceremonies

c) Offer

Use this type to promote discounts, special promotions, or time-limited deals. You can add a coupon code and terms and conditions of the offer.

Active period: Until the offer end date
Suitable for: Hari Raya promotions, year-end discounts, buy-1-free-1

d) Product

Use this type to showcase specific products or services that you offer.

Active period: Does not expire (remains active)
Suitable for: Best-selling products, key services, featured menu items

[Image: Google Post type selection interface showing four different icon cards — "What's New", "Event", "Offer", and "Product" — in a clean grid layout]

Step 4: Create Your Post Content

Write and prepare all the elements needed for an effective Google Post.

Required Elements:

Image: Upload a high-quality, relevant image. The recommended aspect ratio is 4:3 with a minimum size of 720 x 540 pixels. Avoid pixelated images or images with excessive text overlays.

Main Text: Write a clear and compelling description in 150–300 words. Include relevant local keywords such as your city or area name (for example: "restaurant in Petaling Jaya" or "car repair shop Johor Bahru").

Call-to-Action (CTA) Button: Choose the most appropriate button:

- Book Now — for reservations - Call Now — for phone enquiries - Learn More — for informational content - Buy — for online products - Get Offer — for promotions

[Image: An open Google Post editing form showing a field for uploading an image at the top, a text box for the description, and a dropdown to select the CTA button at the bottom]

Tips for Writing Effective Post Text:

Start with an attention-grabbing statement — avoid starting with your business name
Highlight benefits, not just features — customers want to know what they will get
Use language that is easy to understand — your target audience is the everyday local customer
Include pricing information where relevant — this builds customer confidence
Avoid using all caps — it looks unprofessional

Step 5: Preview and Publish Your Post

Review your post before publishing it to ensure all information is accurate.

Click the "Preview" button to see how your post will look on Google Search and Google Maps
Check the following:

- The image is displayed correctly and is not cropped awkwardly - The text contains no spelling errors or incorrect information - The URL link (if any) works correctly - The event or offer dates are accurate

Once all information is correct, click "Publish"

[Image: Google Post preview screen showing how the post will appear as a small card below the business information in Google Search, with the image on the left and a summary text on the right]

⚠️ Reminder: Google Posts of the "What's New" type will expire after 7 days. Expired posts will not be shown to customers. This is the main reason why many GBP profiles look inactive!

Step 6: Set a Consistent Posting Schedule

Plan your posting strategy so that your GBP profile always looks active and up to date.

Content Ideas for Google Posts:

Weekly:

Featured product or service of the week
Useful tips related to your industry
Operating hours updates (public holidays, etc.)

Monthly:

Current month's promotions
Relevant events or celebrations (Hari Raya, Chinese New Year, etc.)
Best customer review of the month

As and When Needed:

New branch opening announcements
New products or menu items
Upcoming special events

Step 7: Monitor Your Google Posts Performance

Analyse your posts' performance data to understand which type of content works best.

From the GBP dashboard, go to "Insights" or "Performance"
Review the following metrics for each post:

- Views: How many people saw your post - Clicks: How many people clicked your CTA button - Click-through Rate (CTR): The percentage of people who clicked after viewing the post

Use this data to determine:

- Which type of post gets the most engagement - The best time to post (morning, afternoon, or night) - Which image format or text style is most effective

[Image: Google Business Profile Insights dashboard showing a blue bar graph for post views over a 28-day period, with a noticeable spike in weeks where new posts were published]

Step 8: Audit Your GBP with GBPAuditLab

Check your overall GBP optimisation level — including the status of your Google Posts — using a free audit tool.

Managing Google Posts manually is only one part of a complete GBP strategy. Data from GBPAuditLab shows that 100% of audited businesses do not have a complete profile description, and 46.15% do not have a website link — these issues also negatively impact your profile's visibility.

To get a comprehensive picture of your GBP status:

Go to gbpauditlab.com
Enter your business name or GBP URL
Get a detailed audit report within minutes
Review your overall score and specific improvement recommendations for your business

The audit report will identify:

Your current Google Posts status (active, expired, or none)
Other GBP signals that need to be optimised
Opportunities to improve your ranking on Google Maps

Start your free GBP audit today at gbpauditlab.com — and pinpoint exactly what needs to be fixed to improve your business's visibility in Malaysia's local search.

Conclusion

Google Posts is a simple yet highly effective tool to boost your business's digital presence in Malaysia. By understanding the types of posts available, the optimum posting frequency, and how to measure performance, you are already one step ahead of competitors who neglect this important feature.

Keep these key principles in mind:

✅ Post at least once a week for an active business
✅ Replace expired posts with fresh content
✅ Use relevant, high-quality images
✅ Include a clear CTA button in every post
✅ Monitor performance and adjust your strategy accordingly

To complete your GBP optimisation, do make sure you also read our guides on How to Write an Optimised GBP Business Description for Search and 10 Google Maps Malaysia Ranking Factors You Need to Know.

This article is part of a series of GBP guides for small and medium-sized enterprise (SME) owners in Malaysia by GBPAuditLab.

Business Type	Minimum Frequency	Ideal Frequency
Restaurant / Café	2x per week	3–4x per week
Retail Shop	1x per week	2x per week
Professional Services	1x per week	2x per week
Seasonal Business	Every event/promotion	+ 1x per week