Walkthrough: How to Use GBPAuditLab to Audit Your GBP in 5 Minutes

Your Google Business Profile (GBP) is one of the most important digital assets for small and medium enterprises (SMEs) in Malaysia. Yet, many business owners are unaware that their profile may have hidden weaknesses that are preventing customers from finding them on Google Search and Google Maps. This is where GBPAuditLab comes in — it is a GBP audit tool designed specifically for Malaysian SMEs, allowing you to identify issues and take corrective action quickly and easily.

This step-by-step guide will walk you through the entire process of using GBPAuditLab, from submitting your profile information all the way to understanding your health score and prioritising action items. No technical know-how needed — if you can fill in an online form, you can complete this audit.

What You Need Before You Start

Before you begin, make sure you have the following ready:

Your business name — The official name registered in your GBP.
Your GBP profile link (URL) — You can find this by searching your business name on Google Maps, then copying the URL from your browser's address bar.
Access to your Google Business Profile account — Log in to business.google.com to cross-check your profile's current information.
About five minutes of free time — The audit process is quick.

Tip: Open your GBP account in a separate browser tab while running the audit. This makes it easier to refer to your profile information as you fill in the GBPAuditLab form.

Time Required

Estimated time: Approximately five minutes to submit the audit; the report will be ready for review shortly after.

Difficulty level: Easy — suitable for business owners with no technical background.

Step 1: Visit GBPAuditLab and Choose Your Audit Package

Go to the GBPAuditLab website and select the package that suits your needs.

Open your internet browser and type gbpauditlab.com in the address bar. You will land on the homepage, which explains the GBP audit services on offer.

At present, GBPAuditLab offers a Starter Audit at RM19.90, which includes a thorough review of the key elements of your GBP profile. If you would like deeper insight into how customers interact with your profile visually, you can add on the heatmap add-on at RM15.

Why this step matters: Choosing the right package from the start ensures you get data that is relevant to your business. Business owners who are new to GBP audits will typically find the Starter Audit sufficient to identify critical issues that need to be addressed straight away.

Step 2: Fill In the Audit Submission Form

Complete the audit form with your accurate and up-to-date business information.

Once you have selected your package, you will be directed to the submission form. Fill in each field carefully:

a) Business Name

Enter your business name exactly as it appears in your GBP. Inconsistent spelling between the form and your actual profile can cause confusion in the audit report.

b) GBP Profile URL

Copy and paste your GBP profile link. To get this link:

Open Google Maps in your desktop browser.
Search for your business name.
Click on your business profile in the search results.
Copy the URL that appears in the browser's address bar.

c) Additional Information (if requested)

Depending on the current form, you may be asked to state your business category, location, or other relevant information. Fill in all required fields honestly and accurately.

Why this step matters: The quality of the audit report depends entirely on the accuracy of the information you provide. If you enter an incorrect name or link, the system will not be able to analyse your profile properly, and the report generated will not be useful.

Step 3: Submit the Form and Wait for Your Report

Click the submit button and let GBPAuditLab process your profile.

Once all fields are filled in completely, click the "Submit" or "Hantar Audit" button. The GBPAuditLab system will begin analysing your GBP profile based on various established criteria.

You will receive a confirmation that your submission was successful. Keep this confirmation email as it contains important information related to your report.

Why this step matters: The analysis process is carried out systematically by GBPAuditLab based on factors that are known to influence GBP visibility. By submitting complete information, you give the system room to generate a comprehensive and meaningful report.

Step 4: Understand the Health Score Breakdown in Your Report

Read your audit report carefully and understand what each section of the health score means.

When your report is ready, it will contain an overall health score for your GBP profile, along with a breakdown of scores by category. Here is how to read each section:

a) Overall Health Score

This score gives you a comprehensive picture of how healthy your GBP profile is compared to recognised best practices. A higher score means your profile is more complete, consistent, and optimised — while a lower score indicates there is plenty of room for improvement.

Don't panic if your score is low. This is a starting point, not a verdict. Many business owners find that their profiles contain quite a few shortcomings that are easy to fix once they have been identified.

b) Breakdown by Category

The report typically breaks the score down into several categories such as:

Basic Information (NAP Consistency): The accuracy and consistency of your Name, Address, and Phone Number across platforms.
Profile Completeness: Whether all important fields in GBP have been filled in — including business category, operating hours, website link, and business description.
Photos and Media: The presence and quality of images uploaded to the profile.
Customer Reviews: The quantity, frequency, and responses to reviews.
Posts and Activity: The frequency of updates and profile activity.
Attributes and Services: The completeness of service, product, and special business attribute information.

Why this step matters: Understanding the score breakdown allows you to pinpoint exactly which areas of your profile are weak. Without this information, you are just guessing — and making random fixes wastes both time and energy.

Step 5: Identify and Prioritise Your Critical Action Items

Focus your efforts on the issues that have the greatest impact on your business visibility.

The GBPAuditLab report will list action items — specific actions you need to take to improve your GBP profile. Not all action items carry the same weight. Follow this prioritisation guide:

First Priority — Critical Issues (Fix Immediately)

These are fundamental problems that are directly preventing your profile from appearing in search results or causing customers to be unable to reach you:

Inconsistent NAP — Differing name, address, or phone number across platforms confuses Google and reduces trust in your profile.
Incorrect or incomplete business category — Category is one of the most powerful factors in determining which searches will surface your business.
Operating hours not filled in or not updated — Customers who find incorrect operating hours will lose trust and turn to a competitor.

Second Priority — Important Issues (Resolve Soon)

No business photos or photos that are outdated and irrelevant.
An empty business description or one that does not contain keywords relevant to your services.
No responses to customer reviews — This sends a negative signal to potential customers and to Google's algorithm.

Third Priority — Improvement Issues (Can Be Addressed Gradually)

Low posting frequency.
Incomplete service or product information.
Special attributes that have not been filled in.

Why this step matters: Many business owners make the mistake of trying to fix everything at once and end up not completing anything properly. By prioritising based on impact, you ensure your energy and time are spent on what truly makes a difference to your business visibility.

Step 6: Take Corrective Action in Your GBP

Log in to your GBP account and start making changes based on the action items in the report.

Open business.google.com and log in using the Google account linked to your business profile. Follow the action items according to the priority order you set in the previous step.

Some simple fixes that can be done in a short amount of time:

Update your NAP — Make sure your name, address, and phone number are accurate and consistent.
Select the most relevant primary category — Use the category that best describes your core business service.
Write a clear business description that explains what you offer, where you operate, and what sets you apart from competitors.
Upload recent photos — Use images that are clear, well-lit, and professional.
Reply to existing reviews — Start with the most recent ones and thank customers who have left positive feedback.

Why this step matters: An audit without action is pointless. The real value of GBPAuditLab lies in the clarity of the report, which empowers you to make corrections with confidence rather than guessing what needs to be done.

Step 7: Run the Audit Again After Making Corrections

Repeat the audit process once all critical corrections are done to track your progress.

Once you have completed the first and second priority action items, run the audit again through GBPAuditLab. Compare your new health score against the original score. An improvement in score shows that your profile is becoming more optimised and better positioned to attract new customers.

A GBP audit is not a one-off process — it needs to be done on a regular basis because business information can change, new reviews keep coming in, and Google also updates its algorithm from time to time.

If you run into any issues while making corrections to your GBP profile, refer to GBP Troubleshooting Malaysia — All Problems & Solutions for a comprehensive troubleshooting guide.

Start Your GBP Audit Now

An optimised GBP profile is the difference between customers finding your business or turning to a competitor. With GBPAuditLab, you do not need to be a technical expert to understand what needs fixing — the clear report and well-organised action items let you act quickly and with confidence.

Start your GBP audit today at gbpauditlab.com — the Starter Audit package is available at RM19.90, and you can add the heatmap add-on at RM15 for deeper analysis. In five minutes, you will have a complete picture of your GBP profile's health and know exactly what to do next.